Renee Rosen is the author of Let's Call Her Barbie. The book is about a woman named Ruth Handler. Along with her husband she founded a toy company called Mattel. She was an inventor and a business magnate. She excelled in selling. While on a trip to Europe with her son, she came across a doll in Switzerland named Bild Lilli. At the time all the dolls were babies. Bild Lilli was an adult doll with adult features. After that, Ruth's passion was the Barbie doll (named after her daughter). She neglected her children and spent all her waking hours at work. Ruth was the only person who believed Barbie would become a hit toy. Together with another inventor named Jack and several clothing designers they made a fortune on the Barbie doll. Later came the Ken doll (named after her son). She suffered sexual discrimination from bankers and investors along the way. Later, after she was diagnosed with breast cancer, she stopped paying close attention to what was happening at Mattel. Someone mishandled money and Ruth was charged with fraud by the Securities and Exchange Commission. She paid her fines. Later she invented a prosthesis for mastectomy patients. I enjoyed reading about such a strong woman.






